Digital Marketing Guide for Small Businesses

Digitalization is everywhere, even in marketing. There is no doubt that, digital marketing is one of the best ways of grow your business, especially in recent years. It’s time to tell small businesses that they need to put an end to the cost of traditional advertising and marketing strategies and that things are no longer the same. Digital marketing is now in the hands of reaching more people with lower costs, increasing brand awareness and increasing sales percentages. Everyone hear something about digital marketing but what is exactly digital marketing? Clearly, there is appear that still lots of small businesses do not know how to get benefit from digital marketing.

What is Digital Marketing?

Digital marketing is an efficient marketing method that uses digital channels. The leading ones of these channels are; internet, social media and mobile platforms. For a better understanding of this system, we need to know the meaning of the words. In order to set up a right digital marketing strategy, you should first analyse the option you are considering.

Digital means, that number, based on the number, numerical. Digital marketing as a marketing method is the measurable version of the marketing system.

Marketing is a system of different disciplines such as sales, public relations, pricing, packaging and distribution to deliver the product or service to potential customers. Marketing is the art of allocating resources (time and money) to achieve goals (profit).

Why is Digital Marketing is Significant for Small Businesses?

Now we know what is that ‘digital marketing’ thing. With the advancement of technology, digital marketing has become more important. According to WeAreSocial World Internet and Social Media Users Statistics (2019), the total world population of 7,524 billion people, 3,819 billion people are active inter-users, while 3,028 billion are active social media users. In other words, the number of people using active social media corresponds to 37% of the world population and the number of active inter users is 51%. You can see how the Internet has a great importance in human life. By using this field effectively, you can reach your target group in a more effective way and reach your target brand or product.

Digital media has become a big market. Small businesses, whose marketing strategy is focused on digital marketing, started to use this area actively. In this way, small businesses, which are adapting to the digital transformation, have reached the potential audience targeted by low-cost digital advertising investments and received high returns. Trade does not depend on borders, space, time. In short, it is easier for small businesses to enter global markets. This means that a small business in any sector operating in any city in the world can export to any country in the world. However, for small businesses to catch the world, they must first secure their position in the domestic market. Branding is possible for small businesses to be aware of themselves. Small businesses should be active in the new generation concept of digital branding.

Benefits of Digital Marketing

A world where everyone is equal:

Unlike offline marketing, online marketing offers a much fairer competitive environment. Small companies that cannot cope with their competitors’ big budget advertisements in the offline market can easily do this in the online market with good media planning. Of course, budget is also important in online marketing; however, planning this budget for maximum efficiency by a professional digital media expert can make a huge difference. Above all, the brand’s ads can spread organically and reach a much higher media value.

Reduces Costs:

Since online ads are cheaper than their offline competitors, they also help companies cut advertising costs.

A Measurable Platform:

Here the numbers speak; how many people saw your ad, which age range to address, on which device your ad is displayed on which line of business shows interest in many data details can be displayed.

Results Are Instantly Seen:

(Except SEO and content marketing)
If a person has visited your brand’s website, filled out forms or made purchases, you can be informed instantly. In this way, you can intervene in the ads that are not successful and support the successful ones.

What are Digital Marketing Strategies?

First, SMEs should pay attention to the following in the digital marketing process; institutionalization, actuality, originality, continuity. While considering all of these, there are some basic strategies to do digital marketing. However, these digital marketing strategies can be time consuming and expensive for you. That’s why we are here to simplify these important but complicated for you. Below are some of the services we provide for your small business to reach larger audiences with less effort without shaking your budget.

SEO (Search Engine Optimization)

Search engine optimization is the promotion of search engine searches for keywords that are targeted to “optimize the website by matching the search engines’ criteria in a way that allows the search engines to crawl more easily to understand the websites. With monthly work, we make your website the way desired by search engines, increasing the visibility of your website in search results and getting more traffic.

Pay-Per-Click

PPC is one of the most important online marketing channels that enable businesses that exist on the Internet to reach their target audiences. PPC ads may be more important to you, especially if you are a business that has just begun to show a new presence in digital and have just launched a new website. Because PPC ads can provide faster action than other online marketing channels. To illustrate, one of the leaders of e-retailer, Amazon, uses pay-per-click too. No doubt that, everyone sees Amazon’s advertisements everywhere. Amazon provides to its customers a self-service ad solution to make it easier that people can reach what they need to buy. In Fact, according to Business Insider, Amazon’s income, thanks to PPC and other digital marketing strategies, is around $2.8 billion in 2017. You can understand the impact of these kind of advertisements on the revenues.

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of increasing the conversion percentage of your website or mobile app. CRO is based on the behaviours of your website’s visitors to help improve desired actions (conversions) on the page. Conversion rate optimization is important because it takes more value from users who visit your website and allows you to lower your customer acquisition costs. For example, if an opening page has a conversion rate of 10% and receives 2000 visitors per month, the page generates 200 conversions per month. If the conversion rate can be increased to 15% by optimizing different elements on the page, the number of conversions generated will increase by 50 to 300% per month. By optimizing your conversion rate, you can increase your revenue per visitor, earn more customers, and grow your business. We can improve the conversion rates for your website pages by using all known psychological persuasion methods and the latest UX best practices.

Digital PR

In its most straightforward form, digital PR is the management of a brand, organization, project or value, public relations and promotional activities through online methods and tools. In other words, it is the use of internet tools such as social media channels, search engines, blogs, forums and news sites for public relations purposes.

Content Marketing

Content Marketing, which is a very important term in the digital marketing process, does not actually expect to enjoy the customer by advertising, but to reach customers in this way. To create content that will attract people and potential customers and reach them in this way. In other words, instead of hoping for the content / advertisement to be published, it is the search, preparation and publication of the content / advertisement that people will like.

Social Media Marketing

Social media marketing is one of the most effective marketing methods of the future and present. Advertising on social networks (Facebook, Twitter, LinkedIn, Google Plus, Flickr, etc.) and publishing content on these platforms can be called social media marketing. It is the marketing method used to promote and sell your product or service on social media sites, networks, to increase brand awareness, to announce campaigns and news and to attract attention.

What About Budgets?

Due to the growing digital world and the popularization of digital marketing, fees for digital marketing are increasing day by day; The budget required is approximately $ 75,000 in a year, which is about 35 percent of total marketing costs. However, this budget is different for every sector, resources and your goal. You can hire some people for your business to provide you all of digital marketing strategies, but you should be noted that, all of these services are very important for you to connect with all around the world, also trying these strategies by yourself can be very expensive. Yet, good news! There is another easy way to sort out your digital marketing for your small business! We are here for you with our affordable prices in your digital marketing process to promote your small business to larger audiences and expand your network, all you need to do is connect with us instead of cope with all these time-consuming works!

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